KARMA JACK PARTNERS WITH THE CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR WITH SOCIAL MEDIA POWERED BY GARDNER WHITE
DETROIT, Mich. (March 15, 2024) – To expand its social media presence with captivating content, the Chevy Detroit Grand Prix powered by Lear has partnered with KARMA jack, a leading Detroit-based creative marketing agency, to oversee its social media platforms and content creation in anticipation of this summer’s event in Downtown Detroit.
Detroit Grand Prix Social Media Powered by Gardner-White
Through the strategic partnership, KARMA jack, the Detroit Grand Prix, and Gardner White have joined forces to attract new fans to the event and educate followers with an exciting content strategy, telling the story of the Motor City, its local businesses, and most importantly–its people.
“To say we’re honored to work with the Detroit Grand Prix would be an understatement,” said Jono Diener, Creative Director of KARMA jack. “Our team traveling around Detroit and giving fans a behind the scenes look at something of this magnitude is mind-blowingly fun for all of us. We love using the Motor City as our playground.”
As part of KARMA jack’s Good KARMA program, the agency is donating to Empower Plan, a Detroit nonprofit that works to produce durable and innovative coats that transform into a sleeping bag for the unhoused. The organization also provides employment and training for individuals experiencing homelessness.
“As an organization, we’re very passionate about Detroit and spreading the word about Southeast Michigan in general,” said Joel Sellentine, President of KARMA jack. “So having the opportunity to connect Gardner White, a family-owned institution for over 100 years with the Detroit Grand Prix is pretty awesome for our team. Now our creatives get to play.”
The 34th Grand Prix event in the City’s history will return to the 1.7-mile, nine-turn Streets of Downtown Detroit circuit that runs along the award-winning Detroit Riverwalk, May 31-June 2, 2024.
“This is an exciting partnership that brings together two iconic Detroit brands. It made sense to introduce a program where we pool our resources to meet our fans in a space where they are consuming much of their Grand Prix content,” said Michael Montri, President of the Chevrolet Detroit Grand Prix presented by Lear. “We are always looking for new ways to drive engagement and pique fan interest and then layer that into our brand strategies. This was a perfect synergy to immerse fans in our unique racing culture and attract new customers for Gardner-White.”
With content ranging from historical throwbacks, to real-time developments and press, the Detroit Grand Prix social media will be an ever-evolving resource for anyone interested in INDYCAR, IMSA, and of course, Detroit.
“We are thrilled to partner with one of our city’s most celebrated traditions, the Detroit Grand Prix, in a unique way using the power of social media,” said Rachel Stewart, president of Gardner White. “We look forward to working with the dynamic Grand Prix team leading up to and during race weekend and joining the community to experience the excitement on the streets of Detroit.”
KARMA jack’s team will be handling the social media leading to the event, with live updates and content during, and continual coverage after. Be sure to follow the Chevy Detroit Grand Prix presented by Lear on all social channels, and get your tickets for the event.
We’ll see you in the heart of Detroit for race weekend!
With new viewing options and entertainment packages, fans can purchase tickets at www.DetroitGP.com/Tickets or through the event’s Ticket Hotline at 866-464-PRIX (7749).
ABOUT KARMA JACK
Established in 2017, KARMA jack is a creative marketing agency located on Woodward Ave in Ferndale, MI. Handling the marketing and advertising for leading brands, both national and local, the agency offers creative and consulting projects, as well as ongoing digital marketing services. For more information, visit www.karmajack.com and follow us on Instagram, Facebook, YouTube, LinkedIn, and X.
ABOUT THE DETROIT GRAND PRIX
The Detroit Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. Scheduled for May 31-June 2, 2024, the event will return to the Streets of Downtown Detroit. The Grand Prix will include the Chevrolet INDYCAR Grand Prix featuring the cars of the NTT INDYCAR SERIES, the sports cars of the IMSA WeatherTech SportsCar Championship and the rising stars of racing competing in INDY NXT by Firestone. For more information, visit www.DetroitGP.com and follow our social media pages at www.facebook.com/detroitgp, www.twitter.com/detroitgp, and www.instagram.com/detroitgp
ABOUT GARDNER WHITE
Family-owned and operated for 112 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 13 stores throughout metro Detroit, Ann Arbor and Saginaw. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States and Best Places to Work by Furniture Today. For more information, visit www.gardner-white.com and follow us on Instagram, Facebook, Pinterest, YouTube and X.
