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Empowerment Plan Press Release

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KARMA jack Partners with Detroit Grand Prix to Give Back to Empowerment Plan

DETROIT, Mich. (March 30, 2024) – KARMA jack Creative Marketing Agency has partnered with the Chevrolet Detroit Grand Prix powered by Lear, ahead of this summer’s event in Downtown Detroit. As part of this partnership, a portion of the proceeds will be donated to Empowerment Plan, a local nonprofit dedicated to breaking the cycle of homelessness through employment.

Empowerment Plan provides employment and training for individuals experiencing homelessness to manufacture sleeping bag coats for those in need. This employment opportunity ensures that each person we hire is able to earn a stable income, find secure housing, and regain their independence. 

“Our mission at KARMA jack has always been more than marketing,” said Jono Diener, Creative Director of KARMA jack. “It’s about using our resources to make a positive impact In our community—especially in Detroit. Empowerment Plan helping the unhoused with shelter, clothing, and creating careers is such important, powerful work. It only made sense to work together.”

Through its flagship program, the EMPWR Coat Fund, the organization provides warmth and shelter to those in need by distributing EMPWR Coats around the world. These coats, which double as sleeping bags, offer practical solutions to the challenges faced by unhoused individuals.

What sets Empowerment Plan apart is its commitment to creating lasting change and building sustainable, healthy futures. Employees spend an average of two years in the program, during which they receive dedicated support and programming to help them transition to long-term employment and stable housing.


Empowerment Plan’s paid-to-learn model has proven highly effective, with 100% of employees maintaining stable housing one-year post-graduation. By addressing a wide range of needs, from housing and childcare to transportation and education, the organization ensures that its employees have the resources they need to thrive.


“At KARMA jack, we believe in giving back. Every donation to the Empowerment Plan sews seeds of hope and opportunity,” said Joel Sellentine, President of KARMA jack. “As we join forces with the Detroit Grand Prix, we’re not just celebrating the spirit of Detroit but actively participating in its revitalization and the empowerment of our community.”

KARMA jack’s partnership with the Detroit Grand Prix represents an ongoing drive to actively contribute as a member of the community and support organizations that are making a tangible impact. By joining forces with Empowerment Plan, they are providing essential resources, helping to break the cycle of homelessness, and building brighter futures.


Established in 2017, KARMA jack is a creative marketing agency located on Woodward Ave in Ferndale, MI. Handling the marketing and advertising for leading brands, both national and local, the agency offers creative and consulting projects, as well as ongoing digital marketing services.  For more information, visit www.karmajack.com and follow us on Instagram, Facebook, YouTube, LinkedIn, and X.


Empowerment Plan is a Detroit-based nonprofit organization dedicated to providing warmth, shelter, and employment opportunities to individuals experiencing homelessness. Through its innovative EMPWR Coat program, the organization empowers individuals to regain their independence and create a life of stability. For more information about Empowerment Plan and how you can support their mission, visit www.empowermentplan.org.


The Detroit Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. Scheduled for May 31-June 2, 2024, the event will return to the Streets of Downtown Detroit. The Grand Prix will include the Chevrolet INDYCAR Grand Prix featuring the cars of the NTT INDYCAR SERIES, the sports cars of the IMSA WeatherTech SportsCar Championship and the rising stars of racing competing in INDY NXT by Firestone. For more information, visit www.DetroitGP.com and follow our social media pages at www.facebook.com/detroitgp, www.twitter.com/detroitgp, and www.instagram.com/detroitgp

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