SEO Case Study: Sun Outdoors

We here at KARMA jack pride ourselves on getting results for our clients. Unlike other digital marketing agencies, we are the furthest thing from a set it and forget it company. We fully invest in every aspect of every brand. Whether it’s leads, followers, awareness or return on investment, we have case studies to prove these major wins for both us and our clients. In this week’s digital marketing case study we’re looking at Sun Outdoors.

The Company

Today’s case study is a little different. It’s not about a small business whose revenue we exploded with our unique marketing techniques. Rather, it’s about an enormous company that was already doing well, but who we helped gain even more revenue. Sun Outdoors is an amazing vacation experience company that specializes in RV and camping resorts across the country. They have over 150 locations and are growing more every day. We love working with their team to take their sales to new levels.

What We Did

One thing the client was especially keen on was building out their Youtube channel. So we looked at everything. We noticed they were making extremely high quality content that seemed to be underperforming. So we decided to do a complete overhaul of their Youtube channel.

What Happened Next

Even though the content was great, it wasn’t being presented in a consistent way that would allow for maximum views. So we came in and adjusted how everything was presented. We came up with a SEO optimized way to create video titles and implemented it. Similarly, we codified the messaging and unified the look of the channel. This produced immediate results, boosting views and leads alike.

Why We Do It

Often, our results are massive. We create entire marketing strategies for companies that have never even taken an ad in the yellow pages before. But with Sun Outdoors, we had a unique opportunity to lend our services and produce real results for a business that’s already doing great. It rocked to see them do even better. We’ll see you at the campground!


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