Google Display Ads Image Sizes

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Google Display Ad Sizes:
Your guide to the most common and useful image sizes for ads.

Google Ads are an effective way to target your ideal audience and grow your business. Google Display Ads require images in several different sizes for optimal results and outcomes. However, it can be overwhelming when figuring out which Google ad size is best. Do Google Display ad sizes matter? Yes, they do! Choosing the wrong size will effectively limit how much reach your campaigns have. And if you’re trying to target a specific audience, this could make your ads ineffective altogether. Don’t worry. We are here to help you learn more about the various Google ad display sizes. Here are the best Google display ads image sizes to use for your business! 

google display ads marketing

The most popular Google ad sizes for display advertising include:

Large mobile banner (320 x 100)

First off, one of the top-performing Google ad sizes is the large mobile banner. Large mobile banners dispatch retargeting better than the bare mobile banner size. Various American households access the internet through their mobile phones, so prominent mobile ad sizes like the large mobile banner help engage potential customers.  

Google Display Ad Size 320x100

Half page (300 x 600)

Although half-page ads don’t take up half of the page, they perform very well and richly communicate information to readers. This may be because half-page ads take up a larger portion of the website than other ads. Due to its generous size, viewers have to look at them for a longer time, encouraging more clicks and engagement.

Google Display Ad 300x600

Large rectangle (336 x 280)

Another top-performing ad size would have to be the large rectangle ads. Large rectangle ads can help boost conversions and bring in revenue. When embedded in content, these get better reactions from viewers by combining visual and text components to boost your performance even more.

Medium rectangle (300 x 250)

Medium rectangle ads are some of the most successful Google retargeting ad sizes. The medium rectangle ad can appear on smartphones, tablets, and computers and can display within text or at the bottom of pages, especially after articles.

Google Display Ad Size 300x250

Leaderboard (728 x 90)

Lastly, the leaderboard ad can appear in prime positions, like at the top of a website page, which leads to more clicks. Around forums, the leaderboard ad size also operates well.

Google Display Ad Size 728x90

Other Google Ad Display Sizes to Use:

  • Banner (468 x 60)
  • Half banner (234 x 60)
  • Mobile banner (320 x 50)
  • Square (250 x 250)
  • Small square (200 x 200)
  • Vertical banner (120 x 240)
  • Small rectangle (180 x 150)
  • Skyscraper (120 x 600)
  • Wide skyscraper (160 x 600) 
  • Portrait (300 x 1050)
  • Billboard (970 x 250)
  • Large leaderboard (970 x 90)

While Google ad size matters, design matters as well. Display ads should be visually striking, with carefully crafted text, the right mix of fonts, color, graphics, and maybe even animation. They are great for raising your brand awareness, and when used for remarketing purposes, potential customers are more and more likely to purchase, if not today, then maybe tomorrow. Creating an effective display ad is not a project undertaken lightly but requires a collaborative effort. At Karma Jack, we are a digital marketing agency that knows a thing or two about Google display ads image sizes. If you have any more questions about which one to use, please give us a call!