Studyus Monday Video Project

By taking the time to do the right thing, and address tough roadblocks for an entrepreneurial visionary, we were able to course correct a company from a struggling ecommerce brand to a successful wholesale school uniform supplier. But it is in no way just our doing. Nawal and her team knew what it takes to change, and through big ideas, and creative execution with new videos to promote the products, since writing this, we’ve heard Nawal in one month has an order for over 6,000 units with more to come. It feels good to do good.

Project Overview

KARMA jack crafted a results-driven marketing strategy that transformed Studyus Monday from an online store with virtually zero sales into a thriving wholesale brand. By refining the brand’s messaging and direction to identifying high-value wholesale opportunities, the team ignited rapid growth. Building a niche local market in the Dearborn community to sell modest clothing for Muslim students, it was a very new direction. In the summer of 2025, Studyus Monday received an hour with over 4,000 units for a school.

The Challenge

What We're workin with

Taking an ecommerce company with a niche audience, and redirecting the focus to local schools and working directly with organizations. Casting too wide of a net was an incredible hinderance to the company, although it had high-fashion modest apparel curated for comfort and created by hand. Winning over students, parents, and one school at a time would be the new direction. Creating visuals to tell the story through students was our plan.

Our Approach

we make it happen

We worked directly with Nawal and the company to make a plan on reaching out to schools. Having a sales deck, creative content to send to possible clients that included photography and videography, and a new mentality was easier said than done. But with creative consulting and strategic session, we helped redirect the company’s North Star and by adding clarity, a school completely switched to Studyus Monday’s school uniforms.

Embark on Something NEW

Building Legacies Not Just Brands

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