Detroit Grand Prix

The Detroit Grand Prix is a major event with a lot of moving parts—thousands of fans, corporate sponsors, and national attention. The team came to us looking for help growing their reach, driving engagement, and pushing ticket sales. Our job was to support their momentum and take their biggest event to the next level.

Project Overview

We started by learning everything we could about the motorsports space—what other major races were doing, how fans engaged, and where the opportunities were to stand out. That research helped shape a focused strategy built on what we do best. We rolled out a mix of social campaigns, paid ads, and collaborative posts to build excitement as race weekend approached. The goal: meet people where they were and make it easy to care.

The Challenge

What We're workin with

The Grand Prix timeline didn’t give us much room to ease in. There were deadlines tied to sponsors, citywide events, and live coverage—everything had to hit at just the right moment. We also had to get up to speed on a new industry fast. Motorsports has its own pace, audience, and expectations. That meant adjusting our typical playbook while still delivering high-quality creative. We kept communication tight, stayed hands-on with content, and shifted strategy in real time based on what fans were responding to.

Our Approach

we make it happen

Our work centered on keeping content flowing and engagement rising across all touchpoints. We invested in short-form video, built ad campaigns to boost ticket sales, and collaborated with media partners and local influencers to widen reach. We actively monitored what was working and doubled down. By the end of the campaign, the Detroit Grand Prix saw 38 million in total social reach, 7.3 million video plays, and 2.2 million likes and mentions. Direct account reach grew over 140% year-over-year.

Embark on Something NEW

Building Legacies Not Just Brands

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