2025 Chevrolet Detroit Grand Prix presented by Lear

The Detroit Grand Prix is a major event with a lot of moving parts—thousands of fans, corporate sponsors, and national attention. The team came to us looking for help growing their reach, driving engagement, and pushing ticket sales. Our job was to support their momentum and take their biggest event to the next level.
2025 Detroit Grand Prix Friday Rewind
2025 Detroit Grand Prix Saturday Rewind
2025 Detroit Grand Prix Sunday Rewind
2025 Detroit Grand Prix Weekend Rewind

Project Overview

After record breaking social numbers for the 2024 race weekend, our team took a more focused approach for the 2025 Chevrolet Detroit Grand Prix presented by Lear social media which had more advertising oomph with a new FOX partnership This time having a leaner crew of videographers and designated photographers with direct shot lists that covered the full course and activations. Our experience with the intense onslaught of overlapping events and familiarity with the track helped us get to each location early, our editor receive SD cards to edint in real-time for our End of Day videos, and get each post mapped out in advanc to help the race break records again.

The Challenge

What We're workin with

We had contractual obligations with partners and sponsors to simultaneously capture and edit contact for End of Day videos, compile additional footage for an End of Weekend recap video, all the while posting through the day on all social accounts for live event updates with little room for pre-determined material.

Although we’ve done this before, we were working with new sponsors and had multiple interviews with business leaders across a 2 mile track multiple times per day, plus capturing press conferences, activations, and brainstorming/capturing/editing/getting approval of large brand videos with a few hour turnaround.

How could we hit all of this at the same time? Like always, planning in advance was everything.

Our Approach

we make it happen

We drafted a robust shotlist and area map per day. We had a morning debrief session with our team to kickoff any sudden changes and make sure everyone and everything was in order. We got our media vests and press credentials as early as possible. Then by dividing and conquering, we had a designated crew for on-the-fly social media content, photography and quick edits, press conference capturing with in-the-hour editing and posting, and a big event video editor compiling footage for a daily and weekend recap video at the same time. This included one KJ team members having direct communication with multiple brands, our Vice President working with the Detroit Grand Prix team for updates and changes, and our Creative Lead connecting dots between editors and those capturing content.

After race weekend, the Detroit Grand Prix saw 38 million in total social reach, 7.3 million video plays, and 2.2 million likes and mentions. Direct account reach grew over 140% year-over-year.

Embark on Something NEW

Building Legacies Not Just Brands

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