Rochester Hills, Michigan — April 20, 2026
Michigan-based digital marketing agency KARMA jack has been named the title sponsor of one of the state’s most exciting running events. The newly renamed KARMA jack Golden Grizzlies Festival of Races, formerly known as the Golden Grizzlies Festival of Races, will take place at Oakland University, with race day details to be announced.
The KARMA jack Golden Grizzlies Festival of Races features three events designed for participants of all ages and skill levels: a kids race for participants up to age 10, a 5K course that winds through Oakland University’s scenic campus past landmarks like Elliott Tower, Meadow Brook Hall, and the OU Credit Union O’Rena, and a 10K race consisting of two laps of the 5K route.
Building on its continued investment in high-profile sporting and community events, KARMA jack will return to lead marketing efforts for the festival, including content creation, digital advertising, email marketing, and website strategy. This time as title sponsor, the partnership reflects the agency’s commitment to supporting local institutions and creating meaningful community impact.
“It’s an honor to step into this role and further deepen our relationship with Oakland University,” said Joel Sellentine, Founder of KARMA jack and Oakland University alumnus. “This event represents everything we believe in. You get community, energy, and investing in the next generation. Being able to put our full team behind something that brings people together on campus makes this especially meaningful.”
The partnership marks a significant step forward in the continued growth of the Festival of Races, bringing expanded visibility, increased participation, and a renewed focus on storytelling and brand development.
Paul Rice, Head Coach of Oakland University’s Cross Country and Track & Field teams, shared his enthusiasm for the collaboration:
“With over 1,200 participants and approximately 4,000 people on campus last year, we’re looking to see our local community get more involved and make this the premiere health-focused event in Southeast Michigan. With the expertise and experience KARMA jack brings, we’re positioned for even greater growth and new opportunities.”
The event will once again take place at the Elaine Leigh Track & Field Complex, continuing its tradition of promoting health, wellness, and community engagement while supporting Oakland University’s Cross Country and Track & Field programs.
Want to be a part of the action? Registration details will be announced soon.
For additional information, please contact:
Pat Sarver
Assistant Coach at Oakland University
(586) 215-2631
sarver@oakland.edu
About KARMA jack
KARMA jack is a full-service creative and marketing agency dedicated to helping businesses grow through cutting-edge strategies in social media, web design, SEO, digital advertising, and creative content. Based in Ferndale, MI, KARMA jack brings a data-driven approach and a human touch to every client relationship. With a strong emphasis on transparency, performance, and ROI, the team turns ambitious ideas into measurable results. Learn more at www.karmajack.com.
About the KARMA jack Golden Grizzlies Festival of Races
Held at the Elaine Leigh Track & Field Complex in the heart of Oakland University, the KARMA jack Golden Grizzlies Festival of Races continues a legacy of wellness, local pride, and athletic excellence. With roots tied to the historic Brooksie Way, the event promotes health-conscious habits throughout Rochester Hills and surrounding communities while raising funds for Oakland University’s Cross Country and Track & Field programs.
