Writing Copy for SEO In a Natural Way
Hint: It’s easier than you think.
Did you know that Google’s search algorithm uses more than 200 factors to rank websites across the web? The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate. In a nutshell, that all boils down to how many visitors you can attract to your site, and how long you can keep them there. When writing SEO copy for your business, the best way to draw in your audience and keep them coming back is by using language that’s super SEO friendly. Also, it needs to be relatable and easily digestible to your consumers.
Key Takeaways
- When writing SEO copy, think about the phrases and keywords that your target audience is likely to use when searching for products or services.
- Write your copy in the voice of your top client or shopper, addressing their pain points and providing solutions.
- Incorporate relevant keywords such as “closest,” “most affordable,” or “reliable” to increase your visibility in search results.
- Aim to answer your audience’s questions in the opening lines of your copy and include relevant keywords in your title and headlines.
- Don’t overload your copy with keywords. Instead, focus on providing valuable content that highlights the benefits of your product or services.
Write your SEO copy like you’re answering your own questions.
Think about the last time you searched for something on Google. Was it a new pair of sneakers? The best taco restaurant in your area? Whatever it was, you most likely used phrases and keywords like “best,” “top rated,” or “closest.” Your goal was to find the most relevant results for your question, as quickly as possible. You probably avoided any unnecessary filler words in your search, right? That’s the golden mindset to have when writing copy for your SEO content.
Put yourself in your audience’s shoes.
Businesses call them “consumers.” Entrepreneur and SEO expert Neil Patel calls them “personas.” Essentially, you want to write your copy in the voice of your top client or shopper. Think about their pain points, and narrow down solutions to each one. Are they searching for businesses like yours using keywords such as “closest,” “most affordable,” or “reliable?” Chances are, most likely. Include those types of phrases in your copy to boost your chances of being seen when your audience searches for a product or service like yours. Your main goal should be to try to answer your audience’s questions in the first few opening lines of your copy. This is why your title and headlines should always include relevant keywords!
Avoid the fluff.
Nobody likes a know-it-all. Packing your copy with flashy buzzwords and high-level industry terms comes across as spammy, not authentic. You want your audience to read your content and feel as if they just finished a conversation with a knowledgeable friend. Don’t make them feel as if they just fell victim to a clickbait-y and pretentious lecture. Odds are, your audience will be able to see right through your SEO copy if you’re just slinging out keyword after keyword. Keep your tone light and informal, while still touching on certain aspects of how your product or service can benefit them.
Happy SEO-ing!
