Content Marketing: You NEED this to succeed online.
In 2021, the internet has taken over daily life. From texting while driving to checking social media on a date, people can’t seem to go ten minutes without having their phones in their hands. As a person, this can be infuriating, but as a business owner, it’s the best thing that could happen. For the first time ever, even the smallest business can promote its product to the entire world. But with so much access to information, the hard part is grabbing people’s interest. That is where content marketing comes in to play.
So, what is content marketing?
Content marketing is a type of marketing that involves the creation and sharing of online material like videos, blogs, and social media posts. It does not outright promote a brand but is intended to stimulate interest in its products or services. Instead of directly pitching your product or service, content marketing captures the interest of the audience by helping them gain information or giving them DIY tips and tricks for their needs. Over time, the audience will learn to trust your expertise and recognize the company’s value and brand and reward you with their business.
How will Content Marketing help my business?
It’s easy! When you create QUALITY content regarding topics around your product or service, people are going to be naturally inclined to click on what you are posting. Content marketing can help your business by:
- Creating brand awareness
- Targeting demographics of your target audience
- Drumming up post engagement, which leads to more people reaching your posts
- Producing brand loyalty
- And last but not least, generating PROFIT!
The best online content marketing tools for your business’s website and social media page:
Don’t know where to start?
Would you like help creating quality content for your site? It may be time to have a team of digital marketing experts helps you make the most of your business pages. Karma Jack has extensive knowledge in the digital marketing & online sales. We can help you with marketing to target audiences through social media, website development, email marketing, SEO, and Google Business Pages.
Written By Megan Arthur: Megan is a future graduate of MSU’s master of marketing research program who loves helping small business owners provide good quality online content that ultimately leads traffic to their web pages.