Jellystone Parks

This past quarter’s campaign didn’t just beat expectations—it rewrote the playbook. We achieved a 46× return on ad spend (yes, 46). Over 11.15 million impressions, 9.97 million views, and a 2.65× click-through rate. Engagement flooded in. Parks booked up. Families got their adventure. And that wasn’t a fluke. We’ve partnered with Jellystone over the past three years, and quarter after quarter, the results continue to speak for themselves. The Takeaway The best family marketing speaks to both the heart and the calendar. Jellystone already had the magic. We just made sure parents everywhere saw it in time to book.

Project Overview

We partnered with the national Jellystone Park franchise through our established relationship with Sun Outdoors. Our focus: boost family stays across the country from April through June, the critical ramp-up to summer. This was a high-stakes window for visibility and bookings, and Jellystone needed a campaign that could scale fast, adapt in real-time, and drive serious return. While we made creative recommendations, our primary role was campaign management—audiences, targeting, budgeting, pacing, and platform strategy across

The Challenge

What We're workin with

How do you sell a family vacation to 21st-century parents in 20 seconds or less? We had to make sure the message hit fast and landed hard—highlighting cabins, RV sites, waterslides, Yogi Bear sightings, campfires, crafts, and nonstop fun. The assets were built in collaboration with Jellystone’s team, and our job was to maximize their impact and deliver it to the right audience. With dozens of parks and peak season coming, every impression had to count.

Our Approach

we make it happen

We leaned into what families care about most: time together, ease, and adventure. We worked with Jellystone’s team to recommend short-form formats that highlighted key moments—like the splash of a water zone or the giggles around a campfire. Then we ran the show. Our team optimized everything in real time: campaign structure, creative sequencing, audience segmentation, and spend strategy. We managed the full media system with daily oversight, always refining to push performance further.

Embark on Something NEW

Building Legacies Not Just Brands

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