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How to Use SEO for Websites

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How To Use SEO For Websites

Digital Marketing Case Study

So you just finished creating a website for your business but are unsure of how to utilize SEO for your website. Well, did you know that 80% of purchases start with online searches? If that many people are making purchases from online searches, then you definitely want to start optimizing your website. Before we dive into how to use SEO for websites, first let’s discuss what SEO stands for and its purpose. 

SEO stands for Search engine optimization (SEO). SEO is the process of optimizing your website and content in order for it to appear and rank high in a search engine results page (SERP) like Google. This is so you have a better chance at ranking higher on Google’s results page. 

The purpose of SEO is to provide consumers a better user experience on your website as well as leading people to your website. Now that you have a full understanding of SEO for websites and its purpose, how do you use it? Well, let’s go through some steps on how to optimize your website!

1. How To Edit Your URLs SEO For Websites

Your Domain URL should contain your business name. This is important for your websites SEO. The URL slugs for the other pages on your website should contain any relevant keyword(s) related to the subject of your page such as title and headings. This is highly recommended so when people search for your website it has a better chance of getting seen on Google’s SERP. Lastly, try to keep your URL Slugs between 3-5 words

Here is a good example for a website: https://coffeeatthree.com/iced-coffee-recipes/

2. Add or Edit Your Websites Page Title Tag

Include titles on the top of your page for each webpage. Always include keywords that are relevant to your webpage subject that also have great search volume. Unsure of which keywords consumers are searching for? You can use ubersuggest which is a great resource to check the search volume and SEO difficulty for keywords.  

Try to use this tactic:

  • Trigger word or a number 
  • Adjectives
  • Keywords
  • Keep it short and simple 

Example: “Top 5 Iced Coffee Drinks to Try This Summer” 

3. Add Image or Video Tags

Another great way to improve your website SEO are images and videos. If you have any images or videos on your website, you can add Alt Tags to them so google can increase your contents visibility. This simply provides a text alternative of the image for Google. Furthermore, your website or Content Management System (CMS) should give you the option to optimize and provide an alt description for your image and add a link. 

All you have to do is edit and describe the image. 

Let’s describe the Alt Text for this image for an interior design blog: 

Alt Text: Stylish living room interior design inspiration”

SEO Alt text for stylish living room interior design inspiration

Benefits of using Alt Text: 

  • It increases the chance of your web page appearing in Google’s SERP.
  • Provides better user experience for people with disabilities.
  • People like clicking on images, not just text, so providing Alt Tags helps optimize your site.

4. Check Your Loading Time

Did you know that people are less likely to view your website if your websites loading time takes too long? The reality is, people DO NOT like to wait. Furthermore, we like fast results so having a quick loading screen can help. 

Here are some things to check:  

  • How long does it take your page to load? Loading should take no more than 2 seconds
  • Check for large images or files (Large images can affect your loading time so decreasing the file size can lower the loading time).

How to check your loading screen time: Click on one of your webpages and count how long it takes for your webpage to load. If it is longer than 2 seconds you may want to see if it is due to your content. 

You can also use ubersuggest which can provide you exact statistics on your mobile and desktop loading screen times. 

5. Check For Readability

How can you check for readability on your website? Readability helps user experience and it is very crucial to how long people stay on your website. In addition, you should always proofread and look over your website before publishing. 

Here are some tips below:

  1. Add headings, subheadings, and lists to make your webpages clear to read.
  2. Utilize images and/or videos to make your web pages more visually appealing. Don’t forget to add Alt Tags.
  3. Check for grammatical errors and buttons that may not work.

If you utilize all of these SEO methods above then you should definitely be on the right track to optimizing your website! In conclusion, if you need more assistance on optimizing your website be sure to Contact Karma Jack Digital Marketing Agency for SEO guidance.

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