Google Isn’t the Only Game in Town Anymore
Once upon a time, “search” meant typing into a Google box and calling it a day.
But today? People discover brands on TikTok before they ever Google them. They ask Siri for advice. They shop through Amazon search bars and trust ChatGPT’s top suggestions.
Search behavior has exploded across platforms—and businesses that don’t adapt will fade into the algorithmic background.
That’s where SEOx comes in.
Search Everything Optimization (SEOx) is how modern brands show up everywhere their audience is searching. Let’s break down the core pillars of SEOx—so you can build a search strategy that works in 2025 and beyond.
Pillar 1: Web Search Optimization (Google, Bing & Beyond)
We’re not throwing out the SEO basics. They still matter—just not in isolation.
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Keywords, metadata, and on-page optimization still drive your foundational visibility.
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Core Web Vitals? Non-negotiable. If your site’s slow or clunky, Google doesn’t care how great your content is.
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Schema markup and structured data give search engines the context they need to feature your content the right way.
Web search is still your home base. But it’s no longer the whole map.
Pillar 2: Social Search Optimization (TikTok, Instagram, YouTube, LinkedIn)
TikTok is the new search engine. YouTube is how people research. And LinkedIn? It’s indexing your posts and profiles.
Your social presence isn’t just content—it’s searchable real estate.
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Platform-specific SEO is real: Hashtags, keywords in captions, watch time, and engagement metrics all influence what surfaces.
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Short-form video (Reels, TikToks, Shorts) dominates discovery.
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Engagement signals—likes, shares, and comments—aren’t just vanity metrics anymore. They’re ranking signals.
If you’re not optimizing your content to be found on social, you’re missing the modern search wave.
Pillar 3: AI & Conversational Search Optimization
AI isn’t coming for SEO. It is SEO now.
With tools like ChatGPT, Bard, and Perplexity reshaping how users get answers, your content has to adapt.
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Create structured, conversational content that AI assistants can pull from.
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Use FAQ schema to make it easy for machines to understand and quote you.
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Prioritize E-E-A-T: Google (and AI models) want experts, not clickbait factories.
If your content doesn’t answer questions clearly, conversationally, and with authority—it won’t surface in the new search experience.
Pillar 4: Voice Search & Smart Assistants (Alexa, Siri, Google Assistant)
Voice search isn’t just a novelty—it’s how people interact with search in cars, homes, and on-the-go.
What does that mean for you?
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Write like people speak. Optimize for natural language, not stiff keywords.
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Chase featured snippets and “Position Zero” placements.
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Double down on local SEO—voice assistants love verified Google Business listings.
If your content sounds robotic, voice search will skip right over it.
Pillar 5: E-Commerce & Marketplace Search (Amazon, Shopify, Etsy)
If you sell a product, your SEO game can’t stop at your website.
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Product page optimization—titles, reviews, rich images—directly impacts rankings on platforms like Amazon.
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AI-driven personalization means your listings show up based on user behavior and preferences.
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Cross-channel discoverability is key: The same product should be findable across Google Shopping, Amazon, and your own site.
It’s not just about ranking on one site—it’s about ranking everywhere your customer shops.
What’s Next? The Future of SEOx Is Already Here
Search is becoming immersive, visual, conversational, and platform-specific. And as AI reshapes how we discover information, Search Everything Optimization is no longer optional—it’s essential.
Businesses that build SEOx into their strategy won’t just adapt. They’ll dominate.
Let’s Make Your Brand Unmissable
KARMA jack doesn’t just “do SEO.” We help you win on Google, TikTok, Amazon, ChatGPT—and wherever your audience is searching next.
Let’s build an SEOx strategy that meets the future head-on.
Contact us today and start showing up everywhere.
