Search Isn’t a Tug of War. It’s a Team Sport. Too many teams treat SEO and PPC like separate silos. Two different teams. Two different budgets. Two different dashboards. But here’s the truth: your customer doesn’t care how they find you—only that they do. When SEO and PPC work in sync, something big happens:You stop competing against yourself—and start owning the … Continue reading The Connection Between Paid Search & SEO (PPC + SEO Synergy)