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Top PPC Company in Detroit Awarded to KARMA jack

KARMA jack offers digital marketing jobs that make a difference.

With that said, join our team who takes pride in hustling harder for our clients. 

The KARMAjack fam

What is PPC in Marketing?

PPC, or Pay-Per-Click, is an important aspect of digital marketing! This strategy allows you to bid on certain search terms, or keywords, and only cost money when your ad is clicked on. That way, the only time you have to pay the Piper is when your business gets a direct visit to the site. Thus, increasing your brand awareness, without blowing money on unseen ads. 

Benefits of PPC in Marketing

Why should you be interested in PPC in marketing? We’re going to lay it out for you. Here are a list of the main benefits:

  • As stated before, PPC ads only charge when your ad is clicked on. This guarantees that the money you are spending is actually driving a result. It is cost effective.
  • There are many different goals for every type of business, based on what matter to you most! Whether it be a website visit, a click to get map directions to your brick-and-mortar, or a call to the office.
  • You can easily track multiple types of campaigns and set different goals for each. It is completely customizable to fit your business’ needs.
  • Since PPC is based off of direct clicks, your ROAS (Return on Ad Spend) is likely to stay in your favor, if handled correctly.
  • According to Small Biz Genius, PPC is one of the top three generators on on-page conversions.
  • Check out some statistics from this Slide Team presentation:

Best PPC Strategies

There are many PPC networks choose from, but which one is the best? Let’s take a look.

Google

No surprise here. Google is the most popular search engine, gathering an average of 3.5 billion (yes, with a B) searches on a daily basis, according to WakeupData. The Google Display Network has millions of websites and sources that have the potential to show your ad. Some of these include:

Microsoft Advertising | Bing

Although Bing does tend to be overshadowed by Google’s massive empire, it still generates billions of monthly searches and adds another layer of audience coverage. Along with being another popular search engine, Bing ads are common on a variety of different placements:

What is a PPC Agency?

Like any other specialized marketing agency, a PPC agency is a team of experts that are specifically trained to manage and optimize your paid ads on digital marketing platforms. 

What Does a PPC Agency Do?

To break it down further, PPC agencies use a variety of different methods to make the most of your paid ads. For example, here is a short list of some of the strategies they use to make your ads perform:

  • Keyword research
  • Landing page design
  • Keeping up with and analyzing trends
  • Using historical data to make informed decisions on ad strategy
  • Market research and skillful audience targeting
  • And so much more!

How to Choose a PPC Agency

  • Make sure your values and goals align. You want to make it clear what your core values and goals are. If there is a disconnect, your ads will not portray your business model in the way you want, and it may drive the wrong traffic to your website. If a PPC agency doesn’t seem like they understand YOU, ditch ’em.
  •  Check out their reviews. You know how it’s usually the angry customers that are the ones writing reviews? Well, if they have an abundance of great comments, that is saying a lot! The proof is in the puddin’.
  •  Communication is key. You want a responsive PPC agency that on top of things, and willing to communicate with you effectively. You never want to be in a situation where you don’t know what is going on with your ads, that are coming out of your pocket! Get someone who is there for you.

Top PPC Agency in Michigan

To be a successful marketing agency, understanding industry best practices is paramount. It’s crucial as a service provider to ensure the quality of services that clients receive, which cannot be done without understanding the fundamentals. In doing so, agencies can lay the groundwork for better results and, in turn, better yields for clients.

Here at KARMA jack Digital Marketing Agency, we employ the most effective and efficient strategies that lead our partners to:

  1. Growing their company
  2. Getting more loyal customers
  3. Eliminating the frustration of digital marketing

 

As we aim to provide advantages to our partners, we’ve recently received word that our team has been recognized as a leading PPC company in Michigan by Clutch, a company ranking site.

PPC Company

 

“It is a huge honor to be ranked as a top marketing firm in Michigan. We are grateful to be chosen!” 

— Joel Sellentine, CEO of KARMA jack Digital Marketing Agency

To give a clearer picture of what Clutch does, it is a B2B ratings and reviews site that helps connect small, mid-market, and enterprise businesses with service providers that fit their needs. Clutch offers the ability to leave unfiltered feedback to clients of a Clutch-registered vendor through direct interviews. Clutch, then, ranks companies based on the number of ratings and reviews — along with other factors — to acknowledge the highest-performing companies, also helping buyers in their market research.

This year, we’ve been recognized as a top advertising and marketing agency, and we’re ecstatic and proud to receive this achievement. That said, this accomplishment couldn’t have been possible without the support of our amazing clients!

Take a look at what our most recent reviewer had to say about our work:

“I was impressed with their desire to learn our business.”

— Tim Hampton, President & Owner, Game Day Signs

Find out more about this project by reading the full case study.

Let’s get started on your PPC journey. Reach out to us today and tell us the challenges you aim to overcome.

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