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Are you a small business owner looking to grow your business with a social media marketing strategy?
Are you feeling frustrated and tired of posting on your social feeds but can’t figure out why no one is engaging with your content?
Our team of social media wizards put together a simple strategy for your small business. You’ll quickly learn how the algorithms work and why your business isn’t growing with Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, or any other page.
Let’s start with the basics:
Social Media marketing strategy includes social networking websites or apps that allow users to interact, share content, and connect with others.
There are millions of social media apps, and the lines of social media vs video and other content sites can get a little blurry. We will focus on the “tried and true” best social media platforms for businesses. The ideal social media platforms to hack into exponential growth are Facebook and Instagram.
We will address YouTube in another article. Google+ died. Twitter is trending down. Snapchat is trending up but should only be considered for brands targeting teens through the early 20s generation. LinkedIn is great for B2B, but it is expensive. TikTok is also trending up, but the demographics are tweens and teens. Google My Business is a hybrid platform (and a magical way to boost your brand). We’ll discuss Google My Business in another article.
Start with understanding your company’s purpose?
Start by having a goal. What is the purpose of your social media? What are your goals? Create a plan around these goals, understanding that the primary focus should be in consistently putting out relevant content that is in line with your brand’s core values and purpose.
People now make their buying decisions through a series of investigation, education, and collaboration. Even if your social media doesn’t immediately get potential customers to act, they do inspect your brand. They look at your reputation. They check out what’s going on within their favorite social media feed. If you have old, outdated content, they will likely find your company old and boring. They will move on.
Have realistic expectations with social media.
The expectations of your company’s social media marketing strategy and content should be simple and consistent.
Did you know? According to Forbes, 78% of consumers say that a company’s social media posts impact their purchases! 81% say that word-of-mouth from their friends affects their purchases.
Millions of companies put a considerable investment into posting content on their pages with little to no results. Oftentimes, these companies will employ someone to “do their social media marketing” and try to post content to get more customers, sell their product, and/or increase page followers. They might even spend a fortune on boosting posts only to see dismal results.
In these situations, companies lose their energy and commitment. Eventually, they feel social media is a waste of time and energy, and they eventually give up.
This is a sad situation.
These companies had the wrong expectation of social media. They expected the world to like their content. They expected sales to come from their content. They thought their followers would share every piece of content posted.
First, social media content should be about helping the community. At KARMA jack, we like to call it “educate and dominate.” Virtually no post should be for sales or for self-promotion. Instead, your content should be dedicated to teaching, humor, or inspiration.
Second, social media, in relation to business pages, is all about “street cred.” Many potential customers are inspecting your page. They are also inspecting your competitors’ pages. They are looking to see the following:
The value of posting content on your social media pages is subtle yet critical.
What kind of content should I post on social media?
This tip on social media marketing is not about only posting content for content’s sake. If your company wants to be successful online, you will need to understand what your fans and followers’ value. The posts must be in alignment with your brand’s image as well as with what your customers are looking for with high value.
It’s about the Story! Get behind a Purpose
Only 10% of companies advertise on social media.
Yet, most Americans are on social media. See the opportunity?
If your competitors are advertising, you should be advertising to your ideal target market. The odds are your competitors won’t know as much as you (after reading this) when it comes to social media. Now is your opportunity to aggressively go after your target audience and to steal back business that should be yours!
If your competitors are not advertising, now is your time to gain a lead. Whether you are a B2B- or a B2C-focused company, your ideal target audience is sitting there on their phone 47 minutes a day. They are just waiting for your compelling message to pop up on their feed. You can have pinpoint accuracy on your audience targeting, and THAT is incredible.
We’re not talking boosted-post advertising. We’re talking about agency advertising that directly connects to the ideal customer based on location, demographics, interests, behavior, and trends when they are engaged on social media.
At KARMA jack, we call this the targeted interested audience method (TIA method). You can create personas based on your ideal customer. Then, serve up ads that speak directly to them.
Out of 60 million active businesses worldwide, only 6 million are advertising. (Statista) This is your time to own the space before it owns you. Need help? Contact KARMA jack today and our social media strategist will help answer your questions!
Creative Marketing Agency
22041 Woodward Ave
Ferndale, MI 48220
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