Rank Higher on Google… NOW!
Whenever I need to find something, learn something or buy something, I Google it. It’s the way anyone finds anything these days. And if you’re a business that is looking to be found, you want to be as high on the SERP (search engine results page) as possible. Now, this is all relative. Some people’s goal to rank higher on Google is “to go from page 12 to page 5.” While others might be “claim the number one position and destroy everyone who gets in my way.” Both are valid.
You’ve very likely heard of “search engine optimization” or SEO. Search engine optimization is the process of improving the quality and quantity of website traffic to a website from search engines. It’s a hotly debated and ever-changing topic. But there are a few tried and true methods that every business can take to rank higher on Google. Shall we?
The Basics To Rank Higher on Google
Know Your Keywords
To rank higher on Google, you have to know your ideal audience inside and out. You want to rank highly on the terms that your potential customers might search for. There are a few different factors that Google’s algorithm considers in determining a keyword’s suitability:
- Volume – How many times per month is the term searched?
- Competition – How difficult is it to rank for that keyword?
- Relevance – Is this keyword related to what you do?
- Domain Authority – How long has your website been around? Do you post a lot of content? Basically, are you legit?
Write Long-Form Content About Your Keywords
One huge way to gain domain authority to rank higher on Google is with regular, organic content. This shows Google that you’re a real website that is worthy of ranking higher. So, by either writing long-form blogs 😉 or having keyword-rich landing pages. A great way to sneak more content onto a page is by having an FAQ section. This boosts the word count and lets you stuff more keywords in there. But a word to the wise: make sure your content is high quality. You can’t just type your keyword over and over again. Like a real person, Google’s algorithm can smell insincerity.
This is the number one thing you need to do to rank higher on Google. There are a few ways to do this:
Keyword Placement – The more times your entire website contains the keywords and phrases organically, the higher you’ll rank. Don’t forget to have your keyword in all these places:
- Meta title
- Meta description
- Image file names
- Image alt texts
- Throughout the body of the page
Link to other parts of your website to show it has a robust and wide internal reach. At least three should do.
Linking to external sites makes a difference as well. 1-3 relevant, high-quality pages are plenty.
A meta description is an HTML element that provides a summary of a web page. These are great places to have keywords and if they’re optimized to around 160 characters, all the better. They also give a preview to the reader of the value they’ll get if they click the link.
The Next Steps To Rank Higher on Google
Good job! You’re now out of SEO jail. But how do you become the mayor of SEO-ville?
- Target question keywords – Google now has this function where they place results to common questions right on the SERP. These long-tailed answers provide opportunities to show up higher than the top couple of results. The “People Also Asked” provides a little cheat code to get you higher! Plus, think about how people search for things nowadays. More and more, it begins with “Hey Google.” And when folks use voice search to find something, they more often speak in complete sentences.
- Make it short and easy – Google is trying very hard to make it so people never have to leave Google. So they’re providing most answers to queries directly on the SERP. So if you make your content skimmable, Google can extract snippets to build those on-page answers. Here’s how to do that:
Use Heading Tags: In your website’s code make sure to use H2 and H3 tags, rather than just changing the font size.
Be Clear: this ain’t the time to be cute. Say what’s in the section so the Google robot can understand. Then, clearly answer the question in a definitive statement. That lets Google know “this is an answer.”
Pretty Pictures: Images further boost your authority. But only good images. Stock images don’t do the trick. So, unique image content is the way to go.
The Final Steps To Ranking Higher on Google
Okay, so now you’re the mayor of SEO-ville. The next step is to become SEO President. Godspeed…
- Backlinks – Remember when we said internal links help rank higher on Google? Well, it’s even better when other websites link TO you. The best way to do this is to create quality content. But a dirty little industry secret is that you can pay for them too. Shhhhh, don’t tell.
- Table of Content – Google loves a table of content. Don’t ask me why. But if you have one, Google will boost your ranking ¯\_(ツ)_/¯
- Videos – As much as Google loves organic images, it loves videos even more. Especially if they’re of the “how-to” variety. It makes sense, as people often use Google to learn how to do something. Boost it even higher with tutorial-based keywords.
- Check your Tech – A lot of SEO is done on the back end. Image compression, core web vitals, mobile usability, etc. all play into SEO.
Okay! Phew! That was a lot! It’s a complicated list for a complicated and ever-changing subject. What’s right today may not be right in a year. So, to keep up with this new world, keep tuning in to KARMA jack Digital Marketing. Not to brag, but we’re kinda SEO experts. So, if you have questions or want to take advantage of our service, let us know!