Motorsport Legends Honored at the Baby Borg Awards Ceremony

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Roger Penske and Josef Newgarden Baby Borg Awards Ceremony

Motorsport Legends Honored at the Baby Borg Awards Ceremony

DEARBORN, Mich., Jan. 17, 2025KARMA jack Creative Marketing Agency joined the Chevrolet Detroit Grand Prix presented by Lear in celebrating a night of motorsport excellence at the prestigious Baby Borg Awards Ceremony, held at the Henry Ford Museum of American Innovation in Dearborn, Michigan. The evening honored racing legends Roger Penske and Josef Newgarden for their incredible achievements in the 2024 Indianapolis 500.

Roger Penske, the most successful owner in Indy 500 history, was presented with his 20th Championship Team Owner’s Trophy, a significant milestone in his illustrious career. Josef Newgarden, the 2024 Indianapolis 500 winner, received his second Baby Borg Trophy, a 20-inch replica of the iconic Borg-Warner Trophy. These awards symbolize their dedication, skill, and impact on the world of racing.

“We’re so proud to stand alongside our partners at the Detroit Grand Prix for such a legendary night,” said Joel Sellentine, President of KARMA jack. “Their work goes beyond the track—it’s about bringing people together, building community, and pushing boundaries. That’s something we’re honored to be a part of.”

Roger Penske and Josef Newgarden Baby Borg Awards Ceremony

The Baby Borg Awards Ceremony

The Baby Borg Awards Ceremony was a gathering of racing’s elite, including VIPs, sponsors, and industry leaders. Representatives from Astemo Global, Team Penske, Team Chevrolet, and INDYCAR were in attendance, along with other notable figures in motorsport. The Henry Ford Museum provided a fitting backdrop for the event, with its rich history of innovation and American ingenuity.

“At Team Penske, our greatest asset is our human capital; the knowledge and experience of our team, along with the continuity and commitment with our partners, creates our competitive advantage,” said Penske during his acceptance speech.

Roger Penske’s 20th Indy 500 win is a testament to decades of leadership and excellence. Since his first victory in 1972, Penske has guided 14 drivers to victory lane, cementing his place as a motorsport icon. Josef Newgarden’s 2024 triumph adds to this legacy, making him one of only three Team Penske drivers to secure multiple Indy 500 wins.

“To win the Indy 500 back-to-back was beyond my wildest dreams. It’s not a given that you’ll show up to the Indianapolis 500 and find success, but my team and the entire organization put in the effort and hard work to have the fastest cars,” said Newgarden. “I can’t wait to go back to Indy this year. I believe we can win three in a row and I’m not worried about jinxing it because I know we can get the job done.”

Newgarden’s victory places him among drivers who have achieved consecutive Indy 500 wins, including legends like Helio Castroneves and Al Unser. His likeness on the Borg-Warner Trophy, sculpted by artist William Behrends, is a permanent reminder of his accomplishments.

As KARMA jack continues its partnership with the Detroit Grand Prix, events like these underscore the importance of collaboration and innovation in achieving greatness.

“The evening was a reminder of why we love what we do,” said Jono Diener, Creative Director at KARMA jack. “The Detroit Grand Prix’s impact on the local community is huge, and there’s a wow factor to Michigan’s rich automotive history being in the same room in a single night—we’re excited to get to tell their story.”

Josef Newgarden Baby Borg Awards Ceremony

“We love capturing the story of the Grand Prix, but getting access to a historic event like this was really something special,” said Courtney Hayes, Creative Lead at KARMA jack.

With the 2025 racing season on the horizon, KARMA jack and the Detroit Grand Prix are prepared to continue driving results both on and off the track. We hope to see you on the Streets of Downtown for a turbocharged weekend May 30 – June 1, 2025.

ABOUT KARMA JACK

Established in 2017, KARMA jack is a creative marketing agency located on Woodward Ave in Ferndale, MI. Handling the marketing and advertising for leading brands, both national and local, the agency offers creative and consulting projects, as well as ongoing digital marketing services. For more information, visit www.karmajack.com.

ABOUT THE DETROIT GRAND PRIX

The Detroit Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. Scheduled for May 30 – June 1, 2025, the event will return to the Streets of Downtown Detroit. The Grand Prix will include the Chevrolet INDYCAR Grand Prix featuring the cars of the NTT INDYCAR SERIES, the sports cars of the IMSA WeatherTech SportsCar Championship and the rising stars of racing competing in INDY NXT by Firestone. For more information, visit www.DetroitGP.com.

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