Mastering TikTok SEO Keywords and Trends
TikTok and Instagram have overtaken Google when it comes to search for Gen-Z.
But that’s old news.
The question is, how do you execute keyword research to figure out what’s popular on platforms like TikTok and Instagram? Because search behavior on those platforms differ from Google, this can seem impossible.
Well, now you don’t have to worry. There’s a new feature on TikTok that is changing the keyword and trend data game. We’re here to help you navigate this exciting new terrain of TikTok SEO–let’s dive in.
Why TikTok SEO Matters
TikTok’s meteoric rise to prominence has fundamentally changed how brands connect with their audience. With over a billion active users, TikTok isn’t just a social media platform; it’s a search engine in its own right. Gen-Z and Millennials are increasingly using TikTok to discover new trends, products, and services, meaning that traditional SEO strategies need to adapt to the unique search behaviors on TikTok.
Understanding TikTok Search Behavior
Unlike Google, where users typically search for specific information or answers to questions, TikTok users are often looking for entertainment, inspiration, or the latest trends. This difference in search intent means that the keywords and content that perform well on TikTok can be quite different from those that rank high on Google.
Keyword Research on TikTok
Effective keyword research is the cornerstone of any successful SEO strategy, and TikTok is no exception. Here’s how you can start:
- Use TikTok’s Search Bar: The search bar on TikTok can provide valuable insights into what people are looking for. Start typing a keyword related to your niche and see what auto-suggestions come up. These suggestions are based on popular searches and can give you an idea of what topics are trending across the platform.
- Explore Trending Hashtags: Hashtags are a critical component of TikTok SEO, as they categorize content and make it discoverable to a broader audience. Use TikTok’s Discover page to find trending hashtags related to your industry. Tools like TikTok’s Creative Center can also provide data on trending hashtags and their performance.
- Analyze Competitor Content: Look at what successful competitors in your niche are doing. Which keywords and hashtags are they using? What type of content is performing well for them? This can provide valuable clues about effective keywords and content strategies.
- Leverage Third-Party Tools: There are several third-party tools available that can help with TikTok keyword research. These tools can analyze trending topics, hashtags, and keywords to provide deeper insights. Some popular options include Tokboard and TrendTok.
New Feature Alert: TikTok Keyword and Trend Data
To make this process even easier, TikTok has introduced a new feature that provides comprehensive keyword and trend data. This tool aggregates data on trending searches, popular hashtags, and user behavior, offering a goldmine of insights for marketers. Here’s how you can use it:
- Accessing the Tool: This feature is available within TikTok’s Creative Center. Simply log in to your TikTok for Business account and navigate to the Creative Center.
- Exploring Trends: The tool provides real-time data on trending topics and hashtags. You can filter this data by location, industry, and even specific time frames to get a granular view of what’s popular.
- Keyword Analysis: Use the keyword analysis feature to see which keywords are driving the most engagement. This can help you tailor your content to align with what users are searching for.
- Content Inspiration: The trend data can also serve as inspiration for your content strategy. By understanding what’s popular, you can create content that resonates with your audience and boosts your visibility.
KARMA jack: Your Partner in TikTok SEO
By leveraging TikTok’s SEO features, you can significantly enhance your brand’s visibility and engagement. We understand that TikTok SEO is a new thing and there’s a bit of a learning curve. We’re here to demystify changes in digital marketing and help your business keep up with the times. Reach out if you have any questions! We’re nerds about this stuff and can’t wait to talk about it.
In A Nutshell
TikTok’s new keyword and trend data feature is a game-changer. By understanding and utilizing these insights and tools, you can create content that not only entertains your audience but also ranks high in search results. At KARMA jack, we’re here to help you get the most out of your social media marketing and see the results your business deserves.
