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How Does Facebook Ads Charge?

KARMA jack offers digital marketing jobs that make a difference.

With that said, join our team who takes pride in hustling harder for our clients. 

How does Facebook ads charge exactly?

Have you ever wondered how does Facebook ads charge? If so, you’re not alone! Social media advertising is complex and often requires extensive research to figure out how things work. Don’t have time for that? Don’t worry, KARMA jack is here to help guide you along the way! There is no shortage of questions we come across every day regarding social media advertising, but the most common is, “what am I paying for?” 

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Impressions and Reach

Facebook charges in two ways: impression and reach or cost per click. 

Most campaigns will fall into one of those two categories. It just depends on the type of program that you are looking for. With the right strategy and implementation, you could have a very successful campaign. 

Usually, impressions and reach can get in front of more people quickly to help you refine your audience when you are building a new ad campaign. The cost per click could be used more effectively if you have a really good advertisement that you know has worked from the impression and reach. You can kind of clone that over to a cost per click model once you have a better understanding of how much the ad actually costs. Either way, it goes off of those two platforms primarily. Certain campaigns will always stay in one of the two categories.  

Anyone using Facebook as an advertising tool would answer with a resounding, “YES!” If you haven’t yet advertised on Facebook, we get it, it seems like a HUGE mountain in front of you. Don’t sweat it, we are happy to have a no pressure conversation about your goals and how we might be able to help you achieve them. Schedule a completely free Facebook ads analysis with an expert from KARMA jack today!

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