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Best Practices for Your Facebook Strategy in 2023

Facebook marketing is when you promote your business or brand on Facebook. It allows you to build brand awareness, gain an online following, gather leads, and sell more products or services. It is a valuable tool to growing your business. A Facebook strategy can include posting text, photos, or video content, posting stories, building Facebook ads, creating groups, and using messenger chatbots for customer service.

A lot of people! Facebook has 2.93 billion monthly active users. Despite facing challenges in the last few years, Facebook remains the most used social platform in the world. No matter who your target audience is, they’re likely using the platform, meaning it’s a great way to connect with them. Having an effective and updated Facebook strategy is key to your marketing efforts.

A Facebook business page is a great way to engage with current and potential customers. Users can learn about who you are, what you do, what services you provide, and basic information like your hours, location, photos, and events. You can advertise to your target audience, test out new content, and directly communicate with customers. A Facebook strategy is a cost-effective method to drive business growth.

The short answer is yes – advertising on the platform works, as long as you have a solid Facebook strategy. Facebook marketing is effective because of audience targeting, the high number of users that use the platform, and analytical insights. It allows you to find new, qualified leads, without breaking the bank.

A boosted post is a post to your page’s timeline that you can apply money to in order to boost it to an audience of your choosing. While this is the simplest way to advertise on the platform, Facebook ads offer a higher level of customization and control to reach your audience. 

Don’t be embarrassed! We’re here to educate and help you dominate. These are crucial things to know in the marketing world.

ROI – Return On Investment
ROAS – Return On Ad Spend
PPC – Pay Per Click

First we learn about your business. Just like the business owners themselves, we’re well aware that every company has different needs. The copy and paste approach doesn’t cut it when it comes to effective advertising. We’ve seen time and time again that inauthenticity leads to brick wall results. So we pull from our conversations, competitive data, and create something special. Our goal: data-driven business growth!

After we talk to you about your business, our whole team puts our heads together to create a completely customized marketing strategy. When we’re handling everything from SEO to Facebook advertising to email marketing, we make sure each service is being operated by an expert in the field. We pull from previous data, industry trends, and your story to craft something that works. It’s time to get you more customers and a solid stream of leads!

This part is always exciting. We see the marriage of analytics and creative come together into Google Ads, Facebook Ads, Email Marketing, SEO blogs and websites, Social Media, and even creative projects like professional photography and videos. All of this done with purpose, not just a cosmetic reason. We want to set a solid foundation for you to get exclusive leads, more customer and grow your business.

Nope! Launching is just the beginning. The fun doesn’t end there. We’ve been getting our clients a great ROI because we relentlessly check data and adjust to make sure we’re always growing. Just like the social media landscape, advertising trends are constantly changing. Our job is staying ahead of them so you see the benefits! Now let’s grow together.