KARMA jack: The Best of the Detroit Marketing Companies
Who is KARMA Jack?
KARMA jack Digital Marketing is a digital marketing agency in Detroit. Since 2017, KARMA jack has been upping Michigan’s digital marketing game with a unique 4-pronged approach:
- Research – When KARMA jack starts working with your company, they learn everything they can about your company. They have a data-driven approach, so they’ll pull from your conversations and competitive data to create a unique campaign.
- Strategy – Then, they will put their heads together to customize a new marketing strategy made specifically for you.
- Execution – That’s when they implement the strategy. They flip the switch and flood the market with Google Ads, Facebook Ads, Email Marketing, SEO blogs and websites, Social Media, and even creative projects like professional photography and videos.
- Analyze and Adjust – It doesn’t end there. The final step is to make sure you’re always growing and getting the most out of your marketing. This section kinda goes on forever.
With this ethos, KARMA jack has changed the fortune of dozens of businesses, small and large alike. In the process, they redefined what Detroit marketing companies can do. They have a Midwestern hustle-harder work ethic and the output of a fancy LA agency. Whether it’s e-commerce or service-based industries, the team of experts is constantly growing to adapt to any facet of their internet marketing needs.
Why Be a Digital Marketing Agency in Detroit?
Detroit is our home. We’re from here. Rather than take our expertise to Chicago or LA, we choose to invest in Detroit. We feel like we can make a difference locally, to not only keep talent in Detroit, but also to attract talent to Detroit. Detroit marketing companies should be as common as Seattle coffee shops. There are so many talented folks who live here. We want to give them a reason to stay. By doing things the right way, KARMA jack has invested in Detroit and attempts to make the city a better place to live and work.
What is Digital Marketing?
What, have you never read any of our blogs before? You don’t know what a Detroit marketing company does? Well, there are a million ways to define “digital marketing.” One easy way to think about it is: advertising delivered through digital channels to promote brands and connect potential customers using the internet. Of course there are many facets to digital marketing and in case you need a reminder, here are a few!
- SEO – This is the process of optimizing your website to rank higher in search engine results pages. The higher you are on Google, the more organic traffic your website gets. The more traffic your website gets, the more leads you get. The more leads you get, the more conversions you get. The more conversions you get, the more sales you get. The more sales you get, the more money you get. The more money you get, the happier you are. Therefore, SEO optimization directly leads to happiness and enlightenment. There are a few types of SEO as well,
- On page SEO – This involves dumping often-searched keywords directly into your page to ensure that you pop up when someone searches for those keywords. For instance, if you google Detroit marketing companies, guess who you’ll see?
- Off page SEO – This refers to content that isn’t directly on your site, such as other websites linking to yours. This gives your page some more legitimacy in the eyes of the all-powerful Google algorithm.
- Technical SEO – This is all the stuff KARMA jack does on the back end. It’s the complicated techno-babble that involves how your page is coded and how images are defined. But even this leads to improved SEO scores.
- Social Media – Want to promote your brand in the 21st century? You need social media. Far from being just for the kids, corporate America has taken over what used to be cool. And now, you can too! Social media increases brand awareness, drives traffic to your website (see above how this leads to happiness/enlightenment), and generates leads for your business. Some of the options include:
- Facebook – By far, Facebook has the most users, so having a presence there is a must.
- Instagram – Also has a huge usership and every day is making ecommerce more and more integrated into their platform.
- Linkedin – If you’re looking to be all fancy ‘n’ junk, get on Linkedin. It has a surprisingly high return on investment.
- Social Ads – Most social media platforms offer some sort of Pay-Per-Click ad-buying experience. This means that you can promote your pages on these massive platforms and only pay for the ads if they work. This is the easy way to promote your brand and boost followers on social media.
- Paid Search – Okay, so you know how important SEO is. Now what if I told you that there’s a little way to cheat it? The general term is “paid search” but since Google is the dominant search engine on the planet, let’s focus on Google Ads. These are also PPC style advertising. Google Ads are those sponsored results on the top or side of a search engine results page. Just like social ads they can be tailored to appear when certain search terms (like Detroit marketing companies) are entered, targeting the people most likely to use your business.Email Marketing – Send targeted content directly to peoples’ inboxes. When the emails are timely, relevant and not too “sales-y,” this can have the highest return on investment out of any digital marketing strategy. While this is relatively time consuming, there are a plethora of email marketing automation tools to make this whole thing a breeze.
Why Digital Marketing?
Okay, sure that all sounds great. But why use Detroit marketing companies like KARMA jack? Wouldn’t it simply be easier to knock on every single door in Michigan, give the occupants a firm handshake, explain to them what you do and trust that they’ll naturally choose your business over your competitors? Well, actually that might work. But if you don’t have enough time for that, digital marketing has some distinct advantages. Actually, the more I think about the door-to-door idea, the more I like it… hmmm… well I’ll say what I was going to say anyway. But definitely keep the door-to-door thing in mind.
- Targeting – Let’s say you’re taking an ad out in the Detroit Metro Times or buying some late night commercial time on WXYZ. There is basically no way to control who sees your ad. Sure, you can measure certain demographics, but what if you could pick and choose the people who come in contact with your messaging? By employing Detroit digital marketing companies, like KARMA jack, they ensure that your business pops up only for those most likely to buy from you. Whether it’s targeting demographics on social ads or constructing SEO keywords directly into your site, digital marketing connects you to your ideal audience.
- Cheaper – Because you are able to track campaigns more closely and in real-time with digital marketing, you are able to control your budget with greater flexibility. Add that fact to the already economical PPC model and you can spend only what you want to spend. You can pivot more easily. And if you’re a small business, you can choose to only spend money on the basics.
- Measurable – Numbers, numbers, numbers! If you’re a Tigers stat nerd, you’ll love your new team, The Detroit Marketing Companies. Okay, maybe not, but there are plenty of numbers to go around. Impressions, shares, views, clicks, and time on page all contribute to positive growth and by closely monitoring how each statistic is performing, you can easily adjust and see what is needed next. And, like we said before, there’s no real way to know how a physical advertisement performs. Like raising a child, you kinda just send it off into the world and hope it doesn’t attract any weirdos.
- Engage Your Audience – In digital marketing, the goal is more often to create long-term relationships with customers. Unlike in physical media, you have the opportunity to create those relationships in real time. You can be a part of your customer’s buying journey every step of the way.
Where is Digital Marketing?
Detroit. We said earlier. KARMA jack is a Detroit marketing company. Are you okay? Can we move on?
When is Digital Marketing?
Ohhhh, I see. You’re just going through a “who, why, what, where and when” list. Okay, the first several questions made sense, but to be honest, the last one kinda threw the whole thing off. I guess if we have to answer, “when” is the future. All the things we’ve laid out are great for right now, but this is an ever-changing landscape. In five years, digital marketing could be vastly different. Luckily, KARMA jack is alway on the cutting edge of digital marketing and is absolutely dedicated to being at the top of the digital marketing agencies in Michigan. So, keep coming back to see all the new and exciting changes in the marketing field over the next several years.
And if your company wants to learn more about KARMA jack, or if you just want to chat with some very patient people who can calmly give you the “who, why, what, where and when” of the field, feel free to schedule a free twenty minute call with us! We’d love to chat.
Until next time, we’ll see you in Detroit, Michigan. The city so nice, they named it once.
