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How a Dentist Marketing Agency Works and Why You Need One

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How a Dentist Marketing Agency Works and Why You Need One

Digital Dentist Marketing Agency

Does your dentist office have a dentist marketing agency? If not, you’re missing out on the most effective tool at your disposal for growing your business. Essentially, digital marketing is an umbrella term for the many services used online to market and build your business. Amongst these services that can boost your dentist office are social media advertising, SEO, website design, and email marketing, all of which help you find and connect with your dream audience. Having a trusted team for all your dentist marketing plans saves you and your business precious time. Instead of putting in days or even weeks of work, just send one email and let your digital marketing agency handle the rest. 

facebook advertising dental marketing agency

Facebook Advertising

Is your practice having trouble figuring out how to make your facebook advertising click with your audience? Or, has your dentist office not even implemented social media as of yet? Believe it or not, social media such as Facebook can be an incredibly effective platform to grow your dentist office. There are a number of effective, time-tested, data-driven strategies that a dentist marketing agency can provide. 

A dentist marketing agency can help you create a business hook that will get your Facebook audience genuinely interested in your service. For example, part of their dentist marketing plan can include sweetening your deals with benefits such as free consultations. 

Another highly useful dentist marketing idea for Facebook is retargeting. In a nutshell, retargeting means engaging with your most reliable customers and promising leads to create high conversion rates. An effective dentist marketing agency can help retarget audiences and create customers for the long-term. 

If your Facebook ads have been struggling to connect, there are numerous reasons why that is. In many cases, there are two problems that often appear. One, the Facebook ads for your dentist office might not be concise and impactful enough. Second, they may not be developed with mobile view in mind. In a nutshell, walls of text don’t draw in audiences, especially on mobile devices. A dentist marketing agency will make sure your ads are fine-tuned for phones, and can draw in your audience’s attention in mere seconds. Oftentimes, less is more.

Another crucial area of dentist marketing plans includes videos for your Facebook ads. When you hire a dentist marketing agency, you get a team that can utilize these in engaging ways. Video ads allow for creative storytelling and innovative ways to grab attention. Pair these strategies with Facebook’s automatic ad placement, and you can effectively reach audiences that are interested in and searching for the types of goods and services you offer. 

instagram advertising dental marketing agency

Advertising With Instagram

Instagram isn’t solely just for the younger generation or for e-commerce. In fact, your dentist office has the potential to gain high-quality, exclusive leads on Instagram. A dentist marketing agency will help you find and connect with your audience. 

One of the best elements of Instagram advertising is the ability to schedule friendly reminders and calls to action for clients. This can be especially useful for reminding customers to schedule their dentist appointments, cleanings, and more. Given that Instagram is a visual-driven platform, a dental marketing agency will use innovative and effective content creation to make you stand out from the noise. Whether it’s photography, videography, or your brand aesthetic, they can help get more eyes on you to accomplish long-term, sustainable growth.

google ads

Google Ads

One of the most beneficial areas of a denting marketing plan is Google ads. If your practice hasn’t yet delved into utilizing Google ads, a dentist marketing agency is exactly what you’re looking for.

A Google ads specialist will help you build and carry out effective strategies relevant to your dentist office’s goals. If your business needs help being more searchable on Google, a digital marketing agency will use our vast keyword research and knowledge to boost your SEO (search engine optimization). Then, potential leads will have a much easier time finding you on Google.

One of the most widely searched phrases are from locals searching for “dentists near me.” If your dentist office isn’t utilizing Google ads, you’re probably being buried further down in Google ads. On the other hand, a Google ads specialist will be included in your dentist marketing plans to help get your business back at the top. That way, valuable customers looking for services you offer will find you quicker, easier, and convert more readily.

social media marketing

Social Media As Marketing Strategy

Social media use has exploded over the past couple decades in virtually every demographic. If your dentist office isn’t utilizing social media to its fullest potential, a digital marketing agency will help you change that. Simply put, every social media platform is an opportunity to build your audience.

When it comes to content creation for social media, it can be overwhelming when you’re brand new to the idea. In fact, many practices may be hesitant to approach the idea of using social media. However, there are customers out there who are much more interested than you might imagine. Original content for photos and videos is great for engaging with audiences. A dentist marketing agency will help you produce innovative, unique content that actually clicks with social media audiences. 

Your digital marketing team will hyper-target demographics that are interested in your business with social media ads. That way, you can acquire high-quality, exclusive leads that are genuinely interested in your dentist office. 

email marketing

Email Marketing

Running successful email campaigns are a huge part of successful digital marketing. They’re a great way to stay engaged with your audience, keep them up to date with any news, and even find new exclusive leads.

Email marketing companies are a valuable tool for your dentist marketing plan. Getting potential leads to sign up for newsletters can be effective for running promotions. Or, use them to direct towards your blogs and lead magnets to build brand image and awareness.

Of course, scheduling and reminding customers of appointments can easily be done through email marketing as well. When you make life easier on your customers, they’ll keep coming back again and again. If your clicks need a boost converting, email marketing can be an efficient way to make that happen. Ultimately, it’s another valuable service for your dentist office that you’ll get with digital marketing. 

Website Design

If your website isn’t generating traffic, has trouble converting, or is difficult to search on Google, it’s time to work with a team that will build a website that you can be proud of. A dentist marketing agency is exactly what you’re looking for.

Simply put, your website is oftentimes the first impression you’ll be giving to potential customers. Potential leads will take one look at a poorly designed website and find someone else to meet their needs. On the other hand, web design and development makes all the difference. When your website looks as professional as your business, you’ll find it much easier to draw in leads. 

Proper website design also makes it much simpler for potential leads to convert. If your website requires a lot of scrolling and clicking to convert, you’re leaving money on the table. A dentist marketing agency will design your website to be as accessible as possible so customers can quickly and easily get what they need.

Website Design FAQ

A: Web design and development includes a wide variety of services. Search engine optimization (SEO), graphic design, content creation, interface design, web design wordpress, and website management are all services that are included.

A: SEO, also known as Search Engine Optimization, is the process of making a website rank higher on Google searches. Essentially, this means making your dentist office more searchable so you can connect with your audience more easily. The better your website’s SEO, the quicker potential leads will find, visit, and convert on your website.

A: Web design refers to the actual look of your website. Web designers work on the aesthetic, layouts, and overall image to your website. Web development, on the other hand, refers to the actual programming. This includes the coding required, such as HTML, CSS, and Javascript to make the website function as intended.

A: Website design is a crucial component of digital marketing. Your website builds directly into your branding as a dentist office. Everything from layouts to colors to usability, your website is a reflection of who you are as a company. An expertly-designed website is critical for generating traffic, finding leads, and creating sales.

A: There’s a number of reasons your website isn’t converting. One of the most common reasons is making your website too confusing and time-consuming for your audience to make a purchase or sign up for a service. We see this all the time, where a business has valuable goods or services that audiences would like, but their website takes way too many clicks to find what they want.

A: A dentist marketing agency and web design team have the knowledge and skills needed to build traffic for your business. They will use their expert knowledge of keyword research, SEO, content creation, and web design to bring your dream audience to you. 

A: A landing page is a page on your website that is designed with one specific goal in mind. These are used to get potential leads to “land” on a page for that goal, whether it’s to make a sale, sign up for a newsletter, or inform them about your business. A dentist marketing agency will utilize highly impactful landing pages to hit your goals and generate high-quality leads.

A: A call to action (CTA) is a prompt to get a potential lead to take the next step in your business’ goal. This includes buttons to “sign up now” or “shop now” to funnel leads towards the action you’re aiming for. 

dental marketing agency seo social media marketing tips

SEO For Websites

SEO, or Search Engine Optimization, is a major component of internet marketing services. When a digital marketing agency boosts your SEO, your website will rank higher on Google. The higher you rank, the quicker and easier your dentist office will show up. That way, high quality exclusive leads have easier access to your business.

Utilizing SEO with Google makes all the difference. Your ideal audience is out there, searching for businesses just like yours. A dentist marketing agency will get more eyes on you and make your company a customer’s first choice.

SEO helps generate authentic, organic traffic, which converts easier. When potential leads in your area are searching for “dentists near me”, you want your business to appear right at the top. This is a crucial step in a dentist marketing plan, and a digital marketing agency can make that happen for you. 


A: SEO, or Search Engine Optimization, is the practice of making your business more easily searchable. This is achieved through keywords, frequently searched questions, and similar queries filtered through a search engine’s algorithm. A search engine sorts results based on how relevant a search is for the specified topic and keywords. A dental marketing agency will complete thorough SEO and keyword research to incorporate into your websites, ads, and marketing to ensure that your practice is accessible, easy to find, and relevant to your ideal audience.

A: Absolutely. SEO is crucial and highly effective, especially with our team of experts at your back. SEO is different from PPC (pay per click) ads, which means you aren’t paying for each click, ensuring the traffic is organic. Organic searches from SEO are often responsible for half of all website traffic. Simply put, if you aren’t utilizing SEO with Google, you are doing your dentist office a major disservice and missing out on exclusive leads. 

A: Your dentist office should have a well rounded approach to your website traffic. 

SEO is considered a long-game. It can take 9 months before organic traffic gets to your site. And that’s if you did the SEO work correctly. PPC is nearly instantaneous if landing pages are strong and campaigns are set up correctly. 

Ultimately, it is best to blend the two methods. Driving more traffic to a website will speed up the SEO optimized pages because Google sees the activity of the traffic on the pages and ultimately rewards web pages that convert.

If we had to choose one, we would pick PPC advertising over SEO because Google updates their algorithms over 3200 times a year. This means any work you did 6 months ago could be negatively affected by an algorithm change today.

A: Social media engagement does not directly influence your website and search engine optimization ranking. However, social media does go hand-in-hand with digital marketing and builds your overall branding, engagement, and builds your audience. 

A: A dentist marketing team will complete the SEO research for your business. They will build a strategy for you and create a path forward for sustainable growth. Basically, you don’t have to worry. They will take the burden off of you so you can focus on what you do best.

blog writing and SEO

Blog Writing

Blog writing can be used for a wide variety of reasons, all of which are helpful to your dentist office. First off, a dentist marketing agency can create blogs for your business that utilize SEO to draw in organic leads. Essentially, blogs are helpful for brand awareness.

Second, blog writing can boost your dentist office’s brand image. Creating helpful, educational blogs can make customers more engaged with your content. More engagement means more conversions. Plus, when customers see that you’re creating genuine content relevant to their interests, it makes your image more positive and welcoming.

Effective blogs are long-term, efficient ways to build an audience and gain new leads along the way. A dentist marketing agency will combine blog writing with calls to action and expertly-designed landing pages to convert incoming traffic into exclusive leads.


Nothing makes an ad fall flat like bland copy. A dentist marketing agency will help you excel at creating engaging, impactful copy. When you have a team to fulfill your copywriting needs, it will draw in leads and boost your branding image for your practice.

Copywriting FAQ

A: While these two terms sound similar, they actually refer to two different ideas. Copywriting is focused on marketing. That means the writing is used to advertise your business and generate revenue. On the other hand, content writing is focused on a specific area or topic. This is not done to advertise a product or service, but rather educate a demographic about an area you wish to discuss. Content writing is done in order to build your branding image and your trust with customers. It can also be effective in driving in traffic for potential leads searching for relevant topics you cover. This is the major difference regarding copywriting vs content writing.

A: Yes. Copywriting for social media is crucial for digital marketing. With the right team, your social media copy can draw in interested audiences and create long-term leads. Ineffective copy means you may as well be throwing away money. However, a copywriting agency will strengthen your branding and only do what makes sense for your business to maximize your ROI.

A: Efficient copywriting offers a wide variety of benefits for your business. First off, effective copywriting boosts engagement and encourages your audience to interact with your business. Second, it’s highly valuable for cutting through the noise and making your business stand out. Copywriting also is paramount to building your image and generating interested audiences. 

Graphic Design

Your designs and aesthetics are often the first thing a potential customer experiences from your business. If your visuals don’t immediately draw them in, you’ve already lost their attention in a world that moves extremely quickly. That’s why graphic design is absolutely critical for your dentist office.

A graphic designer is someone who creates visual ideas to reflect your branding, communicate your business concept, and captivate their attention. This includes graphic design for important visuals such as logos, website layouts and aesthetics, and emails. Virtually every area of your business requires graphic design.

Simply put, graphic design quality makes a huge difference. It’s all part of your image. If your graphic design is lacking, potential customers will immediately gauge your dentist office as unprofessional. Hiring a dentist marketing agency will make sure your visuals are high-quality, aesthetically pleasing, and impressive to your customers.

Brand Voice

Brand voice and tone is the personality your business uses to communicate to the world. Finding your brand voice and tone is an important part of distinguishing your business from the competition. What makes you different? How do you stand out? A dentist marketing agency can help you establish a consistent, unique, and relevant brand voice for your business.

Professional Video & Photography

Does your dentist office have professional video and photography? Remember, these are both critical components of your business’ image. If a potential customer takes one look at the quality of your videos and photography and writes you off, they won’t want to step into your dentist office. 

A dentist marketing agency will offer these services so your dentist office looks professional and welcoming. You want customers to immediately get a good feeling about your business, and video and photography can accomplish just that.

Video content opens up new doors to creative storytelling and branding for your advertisements. With so much of e-commerce occurring through mobile sales, content such as video ads on Facebook have become a game-changer in digital marketing.

The Best Dentist Marketing

Recently our Creative Director was featured in Yahoo! Finance by sharing best practices for email marketing.

Top Advertising and Marketing Agency in Michigan Award by Clutch

At KARMA jack, we utilize all of these valuable internet marketing services to help you connect with your dream audience. We hustle harder and only do what works by following the data and time-tested strategies. Are you ready to learn more? Contact us today! 

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