Old traditional advertising is a broadcast form of advertising, usually to a large group of people. Old traditional advertising can usually be lumped into these five categories:
These forms of advertising may make sense depending on your company’s industry, go-to-market strategy, or past success. Old traditional advertising is generally considered an awareness-focused form of advertising. This means they can broadcast your message to a large group of people to help bring awareness to your brand.
Old traditional advertising can be very expensive and very difficult to track. Unless you use some form of a promo code or coupon, it is nearly impossible to accurately understand if you are getting a return on your investment.
Example: Your company decides to do a radio campaign with a station that has a demographic of primarily women in their mid-thirties. You spend $7,500 a month to have the DJs mention your product or service naturally in a conversation, and you utilize their ad package. According to their numbers, your message is heard by 40,000 listeners every day.
As the months go by, you know your ad is out there, and your company is being mentioned. Let’s assume your company has other marketing objectives and perhaps a good sales team. Maybe business is increasing, but you’re not sure why.
This is the problem with old traditional advertising. Maybe it works. Maybe it doesn’t work. Companies will spend a fortunate and cross their fingers.
New traditional advertising is a way to directly advertise to your ideal audience in the medium they use most. New traditional advertising can be grouped into these categories:
New traditional advertising can be highly effective and affordable because you are able to have pinpoint accuracy on your ideal target audience. This means new traditional advertising can serve up ads to your ideal customer at the perfect time.
New traditional advertising is highly trackable. When set up correctly, every campaign you manage will give you clear data on your return on investment. You will be able to see exactly how many leads and calls came in from your campaigns.
New traditional advertising is highly profitable. Your campaigns can be modified, adjusted, and enhanced based on live data. You can quickly adjust campaigns that perform poorly, and you can dial up campaigns that are producing incredible results. Very quickly, you’ll be able to determine your cost per acquisition and make intelligent marketing decisions based on this data.
New traditional advertising gets you in front of more quality customers at a fraction of the cost. Your ability to find the ideal customer increases based on their digital behavior. Instead of paying to reach everyone, you only pay to reach your perfect audience.
Example: Let’s say you own a gym and are looking to gain more customers. You can serve up ads within a 2-mile radius to those interested in losing weight, in health & fitness, and in muscle building. Your ads can have a very specific message to those different types of people, and they can show up on the platforms they use most. What’s great is you know exactly how the ads are performing. A campaign like this would be a fraction of the cost of radio advertising, and it would speak to your ideal customer.
Of course, there are thousands of other ways to get your message out to the world. However, these four categories represent about 80% of where consumers spend their time. First, conquer these areas to give your company a baseline of success. Then, start to expand into other advertising as your cash flow increases!
A KARMA jack expert will review your digital presence and discuss how you can get more leads in your industry.
You will receive a customized proposal designed specifically for your company and industry. You’ll love our pricing.
Agree to work with KARMA jack and we will start by creating a detailed custom plan designed with all of your goals in mind. Then we execute that plan to success.